finally! the fourth wing: Take Action

Dear readers,

I am sure that you will agree with me that a lot is going on in our world today. In our country, people are raging over what happened to Trayvon Martin in Florida and what Kony 2012 has “revealed” to the world.

People have signed petitions, tweeted, posted and reposted Facebook posts, people wore hoodies in honor of Trayvon Martin and requested that his killer is arrested. All this is great, Americans are known to join forces together when something is really dear to their heart. However, one may wonder, is all that enough actions taken?

The Dragonfly Effect authors Jennifer Aaker and Andy Smith encourage us in wing 4 to take action by empowering others, enabling them and cultivating a movement. They propose four design principles to enable others to take action. However, I would like to remind you that the person targeted can be yourself. 

Easy: make it easy to act. Ever been in a situation where you don’t think that you understand what is going on? At many occasion, I went to the therapist, told my life story and after breaking down my thoughts, there is often that “aaaahhh!” that comes out. It was simple but I was making it complicated. Thus, make it easy for you to act.

Fun: Can you make people feel like kids again? is the question that authors ask. Don’t feel silly, watch what was your favorite cartoon when you were a kid, watch a movie or dance on your favorite song.

Tailor: give yourself some props, find what you do best and do it as well as you can.

Finally, be Open: don’t sugarcoat anything, provide your story, your point of view and a story. You will empower many!

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